NAB Show Creator House
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The Partnership
NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.
The Campaign
In collaboration with the NAB Show Las Vegas 2024 conference, MODERNSPEAK activated The Creator House to serve as an after-hours extension of the conference for creators and brands to develop connections.
The Creator House was hosted at a stunning AirBnB in close proximity to the conference. Acting as both accommodation and event space, 27 creators (combined reach of 181M+) and 14 different brands had the opportunity to visit the house and forge meaningful relationships for their businesses. The relaxed atmosphere of the Creator House facilitated ease in building connections.
The Results
Attendee sentiment was positive from both creators and brands, who emphasized The Creator House’s ability to encourage natural connections in a way that felt more authentic than structured conference events. As a centralized hub for creators to stay during the conference, creators had the unique opportunity to collaborate on content shoots with their peers, all while attending the show.
Reinforcing the NAB Show’s reputation as a forward-thinking, creator-friendly conference, the Creator House showcased the NAB Show’s mindfulness of this audience’s need for collaboration and connection. The Creator House offered NAB Show an additional event to grow their investment and appeal directly to the creator economy.
27
Creators
14
Brands
181M+
Combined reach
Creator House is THE spot to be for NAB. The ability to network, relax, and collaborate with other creators during the event is invaluable.Creator House is THE spot to be for NAB. The ability to network, relax, and collaborate with other creators during the event is invaluable.
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NAB Attendee
